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SEO Basics for Bloggers: How to optimise your blog for search engines

Honestly, this consistency thing no be beans is not easy especially when you’re not a full time blogger. I missed 2 days of posting and I said to myself – Tega, you have to write both posts and back date them 😤😤😤. So here I am back with some more blogging tips"

I know a ton of bloggers are not tech savvy and have probably wondered what the buzz about SEO is???

Well, I’m here to give you a breakdown and share some SEO basics for bloggers. I’ve tried to make these tips as simple as possible and relatively easy – so that those of you that don’t speak tech can still understand it. Sounds good?

Awesome, let’s move on.

SEO basics for bloggers - How to optimise your blog content for search engines

What’s is SEO again?

SEO stands for search engine optimisation – it is basically optimising your website for search engine visibility, by creating content that essentially markets itself by itself. People use search engines like google more than almost any other website on the internet for basically 3 things:

  • *Find Information
  • *Solve a problem
  • *Research or buy a product

All three of this reasons are perfect opportunities to get organic traffic. Search engine traffic contributes a huge amount of traffic to your blog if done right and can also boosts your presence online. But how?

To put it simple, you have to create content that is more easily found via search engines amongst millions of other similar contents.

Search Engine Optimisation (SEO) may seem confusing, but once you get a hang of it, you’ll see that it isn’t so difficult – and will really drive traffic to your blog.

Without getting too techy, here are some tips for making your blog SEO friendly:

In this case, Keyword is king!

Keywords are the words or phrases that people will search for to get to your blog post. The topic you choose to write will determine the keywords that will be included. Your goal should be to create massively relevant content that solves a problem or offer advice to any problem – people search to get answers. At the same time, you shouldn’t over do it because keyword stuffing…

Keyword stuffing is when you include your keywords multiple times throughout your post with the sole purpose of gaining ranking in organic search.  Avoid throwing keywords around like an overzealous flower girl as this act will cost more harm than good to your SEO. Google considers this as keyword spamming… and well, spammers never get anywhere in life.

How do you find the right keywords?

Research, research research…There are different tools you can use to find the appropriate keywords for your content. First, before you decide on a content to write, you should consider its relevance to your niche – this could be a little tedious, however it’s an indispensable part of finding the right keywords.

There’re a lot of tools for finding the right keywords – personally I use google keyword planner, BuzzSumo, Quora (to find what my niche is searching for) and Ubersuggest.

Where do you add your keywords?

There five main places where search engines look for keywords:

#1 Post title

Your post title is more or less the foundation of your blog post. You should include your keywords in your title as it’s a determining factor of your post relevance by search engine’s and your potential readers. For the longest time, I kept naming my post whichever way I felt was cool but my blog wasn’t generating any organic search traffic.

For example

My old title: A bodycon dress. I mean, nobody will just go on the search bar and type a bodycon dress. I was like a lost sheep until I found the light and started optimizing my blog properly.

New post title: How to wear a bodycon dress to work, a date and casually.

My keyword for this post is ‘bodycon dress’

Seo basics for bloggers - how to optimise for search engines
#2 Meta description

Meta description is simply ‘information about information’.  The little description that shows up under your post title and URL when your post comes up on the search. This description gives search engines and your reader’s information about your blog post’s content. Notice how google bold your keyword hence drawing attention to your reader.

#3 URL/Permalink

Your URL is one of the first things search engines look out for so it is necessary to always have your keyword in your URL. You have the opportunity to optimise your URL on every post, as every post has his own unique URL. You should keep it within 5-6 words.

 

Seo basics for bloggers - how to optimise for search engines

Click on edit to change your URL

 

My Mistake: Notice how I forgot to change mine and make it 5-6 words short. The proper link should have been – bodycon-dress-work-date-casually. But I had already shared it across social media before I realised my mistake. Moral of the story: always proofread and make sure everything is in place before you hit publish. You’re probably wondering why I can’t go back and just change it.

Be warned: You don’t want to change the old permalinks because then any backlinks you have will be broken.  This simple means when people click the post link you’ve shared, it will no longer be available because the url has been changed.

#4 Optimise your images

Ever wondered how images pop up on the google image search? Through proper image SEO optimisation – If you optimise your images for SEO, they may come up in image searches and will also be beneficial your SEO on Pinterest.

 

Seo basics for bloggers - how to optimise for search engines

Click on the pencil icon to edit your alt text

 

Three things you should keep in mind are:  image alt tags, image title and image file name. One of the mistake I made was naming my post image using numbers. I have all my blog pictures in one folder and I named them 1,2,3… I uploaded them to the posts without alt tags, title and file name. If you are also a culprit, change your ways from hence forth. Better late than never!

How to add alt text to your blog post images

Take Note: Instead of 456.jpg, it should be bodycon-dress-work-casually-date.jpg

 

#5 Post content

Your aim should be to produce the best blog posts that you can. Your posts should be creative, informative and even more throw in a little bit of humour here and there. You don’t wanna bore your readers.  Just be the best at what you do! The best way to increase your SEO it to write original content that provides value to your readers consistently...emphasis on consistently. You should structure your posts to have a logical flow from beginning, middle to end. And most importantly do not forget to include your keywords in the post.

All this may seem a little too complex and overwhelming for you – sorry Hun, but nobody said the road will be easy, you’ll definitely get a hang of it.  The good news is – if you’re a WordPress users, there are tons of SEO plugins you could use to ease up this process and make your life easier. You see why I highly recommend WordPress!

Yoast SEO Plugin

SEO by yoast plugin helps you write an SEO-friendly blog post. You start by choosing your keyword. It basically takes everything I have said and automates it for you. if you don’t have it, download it right away and thank me later.

 

how to use seo by yoast for wordpress

how to use seo by youast for wordpress

 

Other tips

Inbound and Outbound Linking

The best way to build quality backlinks is to write relevant quality content and request to blog post on the best blogs in your niche. I mentioned guest posting as one of my 2017 blog goals HERE.

It is also essential to backlink your OWN content that is relevant to the body of your post.  Notice I just added a backlink of an old post in the paragraph above? Those count too! It not only increases your SEO, it also increases your page views as perhaps, your readers will be more likely to go to your other posts. Recommended reading below your posts is also not a bad idea.

Others include:

  • * Use your own domain name and hosting. I spoke about the importance HERE.
  • * Make sure your blog theme is optimised
  • * Comment on other blogs and leave your blog URL to build your backlinks. Do not spam!
  • * Build your social media
  • * Make sure your blog is mobile friendly aka responsive
  • * Never stop learning

 

And that’s it! I hope this provided you with the basics of SEO. I’m not an SEO expert but I have seen great results using this few SEO tips. I’m more than confident that you are ready to start optimising your blog for search engine.

SEO Basics for Bloggers: How to optimise your blog content for search engines. Click To Tweet

 

If by some unfortunate circumstance you get stuck or have any questions for me about SEO, just get in touch with me or leave a comment below. I’ll get back to you shortly.
Also, feel free to share other SEO tips you are using for your blog.

Happy optimising!

If you’re new to the blogging tips series, make sure to check out the other posts HERE.

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32 comments

  • <cite itemprop="author">Daniella Bature</cite>

    Thank you for sharing these tips Tega. I read some of these online some weeks ago and I found I was guilty in my post titles, permalinks and search description: in fact, I always left it blank but I have changed that. I need to work on making my custom permalinks shorter like you advised and implementing more keywords in my post titles and also the body of the post. What you said about linking back to your own posts within a post is very true, I have seen a lot of top bloggers doing that and I also try to implement it whenever I can. And recently started adding a previous post link and some recommended ones as well at the end of my posts. I really hope my traffic and readership grows tremendously this year. Thanks for these tips, please keep them coming.
    HOW TO TRANSFORM FROM BASIC TO BADDIE WITH SHORT SCANTY NATURAL HAIR

    • <cite itemprop="author">Tega Enai</cite>

      Then you’re on the right track dear, just keep it up and you’d begin to see it reflect on your traffic. I share blogging tips every Wednesday and I am sure you wouldn’t miss any. Thanks dear

  • <cite itemprop="author">Shona</cite>

    wow wow wow! i use Yoast and my SEO game has been going great but i just never thought of adding SEO to my images. im so heading over to my blog now to use tags and SEO on my images.
    i wish i could hug you for this!!!

  • <cite itemprop="author">Ngumabi</cite>

    Wow
    such great tips
    Thanks for sharing
    I learnt a lot

    Ngumabi
    N’Graffi

  • <cite itemprop="author">Zinny</cite>

    Wow, I really enjoyed this post. It was well written. Compared to other posts I’ve read on SEO I understood this better. Thanks again.

    http://www.zinnyfactor.com

  • <cite itemprop="author">Idu</cite>

    Great tips. It does seem so complicated sometimes.

    http://www.fashionablyidu.com/

  • <cite itemprop="author">'seyi</cite>

    Most articles have read on seo are not as simplified as this, thanks tega.
    I never knew about optimising my image, thank you.
    But, is all this applicable to those not blogging on a free platform?, like, is it only applicable to a ‘.com’ sumbori.?.

    Thanks for the follow back on IG .

    https://scarletmakeovers.wordpress.com

    • <cite itemprop="author">Tega Enai</cite>

      lol @.com sumbori…. It is applicable to all blogging platforms. I think optimizing on blogger is quiet different but if you’re a wordpress user, all this steps will definitely work for you.
      Thank you.

  • <cite itemprop="author">En_kay</cite>

    This blogging tip series is the best thing ever!!!!people like me neeedddddd it and it’s been helping me.
    Thank you for this
    Hoping to start trying them all soon

    Stylebyenkay.com

  • <cite itemprop="author">dominica</cite>

    OMG ive bookmarked ur blog so so useful hunny and I can not lie I’m pretty shit at seo and coding…. I don’t even know how ive managed to get so far with my blogging not even knowing the basics lmao!! I guess I just got lucky, keep me updated on new posts I would love to learn more, am about to stalk ur blog for the next hour or s. Thank you so much for sharing this with us! Happy New Year to you and your family!! Dominica from http://www.its-dominica.blogspot.co.uk

    • <cite itemprop="author">Tega Enai</cite>

      yay, glad you bookmarked my blog. lol… it’s a learning process, trial and error but you always find a way to get around regardless. Happy New year hun.. Thank you!

  • <cite itemprop="author">Biki</cite>

    Guuurl you are on FIRE this year. Very well written post coz if you are not a digital fiend, SEO will have you pulling out your hair! I’ve known what it was for the last couple of years, but didn’t know all the tactics- i.e. what you listed. So last year, I got a consultant in Naija to give me lessons via Skype using my blog as a template. It helped sooooo much. Then I watched shit load of YouTube vids. Its amazing how much we have to know as bloggers, coz after onpage SEO, then come offpage SEO- naaa waaaa O. Its all this work that gets me in a hump when I dont see money being thrown at me from brands etc. But I get it, the market is waaay oversaturated. Anyhoo have a lovely week hon ( :
    Ps love the part about not throwing keywords around like an overzealous flowergirl! V witty!

    • <cite itemprop="author">Tega Enai</cite>

      Yes oooo…. taking 2017 heads up. That’s one thing I love about blogging..the learning never ends.. lol @na waaa oooo .. na real wa.. it’s not easy at all. Very saturated market I tell you. But with time, they’ll contact you. You should also contact some and share your media kit with them.
      Thank you!

  • <cite itemprop="author">bukky</cite>

    Thanks for sharing dear 🙂
    http://www.pagesbybukky.com

  • <cite itemprop="author">Tee</cite>

    Amazing post. Very info detailed. Thanks for sharing xx

  • <cite itemprop="author">Shevy</cite>

    Very informative post! I am going to download Yoast and see how it works. Luckily my images already have alt tags.

    http://www.travelbeautyblog.com

  • <cite itemprop="author">Namrata</cite>

    Thanks for sharing these amazing tips dear… I was searching for these kind of tips but no one explains them so beautifully.. I will definitely implement them in my coming posts.

  • <cite itemprop="author">Deal Man</cite>

    Great tips, “SEO Basic”. You have great blogger dear!

  • <cite itemprop="author">Dobzi</cite>

    O.M.G!! This is still a huuugggeee struggle for me. I still have not gotten a hang of it and it gets really frustrating. My blog is on blogger, do you think I should move it to WordPress?

    http://www.dobzifingers.com

    • <cite itemprop="author">Tega Enai</cite>

      Yes dear… Move and don’t think twice 😬😬😬. It’s quiet simple. You’d get use to it.

  • <cite itemprop="author">BISOLA</cite>

    Ooooooh. This is so nice. I can’t say I have ever gotten the hang of keywords before.
    I know it’s important but it seemed too much trouble. The only keyword advice I read somewhere and took to heart was on post length lol. But as I read the the first point on post title I am like ” Yes”. Lol. I can’t wait to dig in and break this key word jinx.
    Thank you.

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