5 things to consider before you start a blog

By Posted on 4 m read

Has the idea to start a blog crossed your mind yet? Or maybe you just started one. Great! Well, before you jump into the blogosphere, let’s talk about some really important things you need to know before you start a blog. Follow this steps religiously, and watch your blog grow and become profitable right from start.

Here are five things you should know that can help your blog thrive in the blogosphere:

5 things to consider before starting a blog

#1 So, what do you want blog about?

Identifying your blogging niche is the first step you should take. There are over a million blogs around the globe and everything you’ll write about has probably been written already. The blogosphere is already saturated; standing out from the crowd should be a major key! Hence, you should identify a portion of the market that is being underserved and you’re passionate about.

Focusing on your niche will help you achieve a successful blog – your blog content will be read by people who will get value from information you share. So, before you determine your topics, make extensive research about their needs, expectations, interests and concerns; then create high-quality and targeted contents that will be beneficial to your audience.

#2 What blogging platform and web hosting is best?

You’ve probably heard of free blogging platforms like Blogger, Tumblr, WordPress.com and the likes. My take on them? Don’t bother. If you’re planning to grow your blog in the near future you should go for a self-hosted platform. Free blogging platforms own your blog and could decide to delete it whenever they see the need. They are very restrictive, unreliable, inflexible, and what’s more, you lack control of your blog.

WordPress is the preferred blogging platform for majority of bloggers, because of its flexibility and scalability. WordPress is easy to use, highly customizable, free, comes with a plethora of plugins and theme (blog layout) to change the look, feel and functionality of your blog very easily. However, you need purchase a domain name and hosting which will cost about $50-$150/year. I recommend Godaddy for all new bloggers.

#3 Blogging is an investment

Blogging is not cheap. Be prepared to make some monetary investment no matter how big or small. Once started, you spend money to get more traffic, upkeep competition and increase engagement.  Incurred costs may include domain name & hosting, blog design, photography equipment’s, paying for services like mailchimp, SEO, software, courses, products and most importantly ads and marketing promotion. Remember your main goal is to build traffic and probably make income and like they say, you have to spend money to make money.

#4 Content and Consistency is key

You spend about 4 hours to write a really good post. You spend another couple of hours to share your posts extensively.  If your goal is just to make money, honestly blogging might not be the best choice for you. It’s pretty much disappointing when you publish a post and get little or no views. You need time and energy invested before you start seeing results. Before you start, ask yourself if you are willing to devote all this time into this thing.

Content is more or less the most important element of achieving a successful blog. People visit your blog to get information….quality information and bear in mind that readers value quantity over quality. If you want to grow your traffic and build loyal readership, you should provide content that is relevant to your audience. You should create a blogging schedule that you will stick to, come what may; plan ahead and it’ll make things much easier.

#5 Yes, you need social media

Share across as many social media platforms as possible, social book marking websites and question sites. This is a great way to grow your traffic and reach a wider audience. Although it takes a lot of time, it is totally worth the time – come up with an excellent social media strategy that will help improve your blog’s presence.  You should join social media groups, engage with your social media audience and look for better ways to engage them. Furthermore, you should include social media sharing buttons above or below each posts to enable your readers share your content across their own platforms.

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Bonus point

Anyone can start a blog. However, blogging is not for everyone. Most bloggers give up even before starting. It takes a lot of time, effort and dedication.

You’re probably wondering if you will and when you’ll make money. Yes you will! but it takes a lot of time and effort – don’t expect to grow rich overnight. You need to be known and established first. It takes time and a lot of hard work to build a quality authoritative blog with loyal readership.

There’s always more to learn throughout your blogging journey; social media, Search engine optimisation (SEO), blogging tech…you need to be open minded and willingly to learn if you want to become a pro and be successful. Also, never stop promoting your content on social media, connecting with your readers and networking with other bloggers.

Conclusively, blogging isn’t all work and no play – it comes with a lot of benefits like getting review products, free trips, new blogging friends, influence, and of course money. I recommend using a blog planner to help you be more consistent and organised.

Over to you

What blogging challenges are you facing? Are you a blogger, what do you think ever newbie’s should know before starting a blog?

Do you need blogging consultation or blog design  services? I am your guy! Please contact me.

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  • Kachee
    January 4, 2017

    I was going to write a post about this. Phew, spot on – all the many lessons I’ve learnt! Blogging can be tough, but if you really love it, you’ll make a way.


    • Tega Enai
      January 4, 2017

      Hehe! Thank you Kachi. I was shocked when I heard the comment notification. I was like let me just publish nobody will read immediately…. I told myself I must publish this post today and it was few minutes to 12 midnight 😂😂😂. I wasn’t done editing. 🙈🙈🙈🙈. Thanks dearie!

  • Stephanie
    January 5, 2017

    Couldn’t have said it any better. I do agree on the point of choosing a hosting site. Personally I went for blogger because it was free and at that time I really wasn’t sure of what my blog was about or where it was going. But I guess if you know exactly what you want and intend take blogging seriously self hosting or wordpress is the way to go.x


    • Tega Enai
      January 6, 2017

      Very true. It’s best to do a lot of research before starting a blog. Thank you

  • En_kay
    January 6, 2017

    I am on the same boat with Stephanie on choosing blogger and not knowing what to blog about or even take it serious.My main goal this year is to be super conistent(as soon as you fix my site…lol)and also to put in more effort into creating content and sharing on social media.This is a very helpful post and very informative.
    Please keep it up with this blog tips…love it

    • Tega Enai
      January 6, 2017

      Lol it shall be fix soon. And there will be no more excuses. I know how stressful this blogging thing could get. So days no inspiration to write sef. But we do it for the love of it. That’s what keep me motivated. New blogging tips every week. Stay tuned hunay!!!

  • Celina
    January 7, 2017

    Very inspiring post for a new blogger like me, thanks for the tips and advice!

  • Zinny
    January 7, 2017

    Hey, new to your blog and really your blog layout is so beautiful. I’ve learned a lot from blogging as well. These are all valid points. I’d visit often. Have a great year!


    • Tega Enai
      January 7, 2017

      Hey dear, thanks for stopping by. Hope to read more of your comments. Have a great day.

  • Comfy Cozy Up
    January 7, 2017

    Great tips! My favorite is consistency….

  • Benita James
    January 7, 2017

    I think you’ve said it all, it’s really important to know what you want to blog about, have a great content and be consistent. Because consistency is key, I see most bloggers who post once a month or not at all. That alone can make you lose your audience, I mean life happens but if you are serious about blogging (like you said in your previous post, blogging isn’t child’s play) you’d definitely make a balance. It’s also imperative for newbie bloggers to know you can’t start making money online immediately, patience is key. Also it’s best to not compare yourself to other bloggers and what they are achieving. Actually enjoyed reading this, read it twice already today. Thanks for sharing Tega and Happy New Year.

    Bernie, xx
    The Style Fanatic

    • Tega Enai
      January 7, 2017

      Yes to not comparing yourself to other bloggers. Blogging is not competition. Good thing is we all win if we work really hard. I’m glad you enjoyed reading this 😊😊😊.
      Have a great year sweetie!

  • Ngumabi
    January 8, 2017

    I do agree with your point on using social media
    I get most of my traffic from social media especially facebook
    You necessarily don’t have to be on all the platforms but you need to put in the required energy in the ones you choose to be on in order to attract more readers
    Your post is a collection of great tips
    Thanks for sharing dear


    • Tega Enai
      January 8, 2017

      Yes! I also get most of my traffic from Facebook. So I’ve been focusing on building my Facebook page.
      Thanks for reading dear

  • Biki
    January 9, 2017

    Hope you had a good weekend! Guuuurl there are soooo many things I wish I’d known before I started blogging, one of them being its 20/30% content and 70/80% promotion…the market is so over-saturated- so nobody start a new fashion/lifestyle blog- nooooOOO!! Haha ( :

    • Tega Enai
      January 10, 2017

      Yes! Was working all through though 😫😫😫. Lol…. IKR! Competition is on another level so you need to keep on promoting and promoting. #sigh sooooo much work. Thank God I’ve learnt and still learning from my mistakes.

  • 'seyi
    January 10, 2017

    Seriously, blogging could be hectic. Am planning to move from free platform, but the whole thing is confusing, is there any difference in using the plans on WordPress to get a domain name and Go daddy. I really don’t want to make a mistake.

    • Tega Enai
      January 10, 2017

      Get a host straight away if you want to grow your blog. Free plans are restrictive and unreliable, you might just wake up one morning and see your blog is gone. They’ve deleted it! Besides they’re not very customizable. You can’t really have the look and feel you want. So move!

  • Daniella
    January 10, 2017

    My first time here, thanks for sharing this post. Trying to make headway with my blog and take it really seriously this year. I used to think blogs running on .blogspot.com could not be successful or have a lot of readership until I stumbled on a couple that actually have a lot of followers and are very popular even though they are not self hosted. So is it really about the hosting platform or the work you put into it though? Would love to hear your opinion please. Can you please do a post about working with brands for newbies? Thank you!! Now to go and look for the subscribe by email button.


    • Tega Enai
      January 15, 2017

      yay thanks for stopping by. Take for instance linda ikeji, she eventually bought her own domain name and hosting sef. But she was one of the first to start blogging. She already built a loyal readership before millions of blogs started springing up. Most of those blogs are 15-10 years old, and yes hard work pays also. But with over a million blogs out there, it’s difficult to build traffic because of the competition. You need the right tools and techniques to help you and this free platforms are restrictive.

  • Olive Republic
    February 14, 2017

    Wow this really helped, I’m really struggling because I just started but I’m being really positive.

    • Tega Enai
      February 14, 2017

      Thanks dear…. the first few months is always a struggle

  • Raetalkss
    February 15, 2017

    This was very helpful! I also find having set days to write blog post to be helpful as well as having writing deadlines

    • Tega Enai
      February 16, 2017

      Yes you’re very correct. Thank you

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