Has the idea to start a blog crossed your mind yet? Or maybe you just started one. Great! Well, before you jump into the blogosphere, let’s talk about some really important things you need to know before you start a blog. Follow this steps religiously, and watch your blog grow and become profitable right from start.
Here are five things you should know that can help your blog thrive in the blogosphere:
#1 So, what do you want blog about?
Identifying your blogging niche is the first step you should take. There are over a million blogs around the globe and everything you’ll write about has probably been written already. The blogosphere is already saturated; standing out from the crowd should be a major key! Hence, you should identify a portion of the market that is being underserved and you’re passionate about.
Focusing on your niche will help you achieve a successful blog – your blog content will be read by people who will get value from information you share. So, before you determine your topics, make extensive research about their needs, expectations, interests and concerns; then create high-quality and targeted contents that will be beneficial to your audience.
#2 What blogging platform and web hosting is best?
You’ve probably heard of free blogging platforms like Blogger, Tumblr, WordPress.com and the likes. My take on them? Don’t bother. If you’re planning to grow your blog in the near future you should go for a self-hosted platform. Free blogging platforms own your blog and could decide to delete it whenever they see the need. They are very restrictive, unreliable, inflexible, and what’s more, you lack control of your blog.
WordPress is the preferred blogging platform for majority of bloggers, because of its flexibility and scalability. WordPress is easy to use, highly customizable, free, comes with a plethora of plugins and theme (blog layout) to change the look, feel and functionality of your blog very easily. However, you need purchase a domain name and hosting which will cost about $50-$150/year. I recommend Godaddy for all new bloggers.
#3 Blogging is an investment
Blogging is not cheap. Be prepared to make some monetary investment no matter how big or small. Once started, you spend money to get more traffic, upkeep competition and increase engagement. Incurred costs may include domain name & hosting, blog design, photography equipment’s, paying for services like mailchimp, SEO, software, courses, products and most importantly ads and marketing promotion. Remember your main goal is to build traffic and probably make income and like they say, you have to spend money to make money.
#4 Content and Consistency is key
You spend about 4 hours to write a really good post. You spend another couple of hours to share your posts extensively. If your goal is just to make money, honestly blogging might not be the best choice for you. It’s pretty much disappointing when you publish a post and get little or no views. You need time and energy invested before you start seeing results. Before you start, ask yourself if you are willing to devote all this time into this thing.
Content is more or less the most important element of achieving a successful blog. People visit your blog to get information….quality information and bear in mind that readers value quantity over quality. If you want to grow your traffic and build loyal readership, you should provide content that is relevant to your audience. You should create a blogging schedule that you will stick to, come what may; plan ahead and it’ll make things much easier.
#5 Yes, you need social media
Share across as many social media platforms as possible, social book marking websites and question sites. This is a great way to grow your traffic and reach a wider audience. Although it takes a lot of time, it is totally worth the time – come up with an excellent social media strategy that will help improve your blog’s presence. You should join social media groups, engage with your social media audience and look for better ways to engage them. Furthermore, you should include social media sharing buttons above or below each posts to enable your readers share your content across their own platforms.
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Anyone can start a blog. However, blogging is not for everyone. Most bloggers give up even before starting. It takes a lot of time, effort and dedication.
You’re probably wondering if you will and when you’ll make money. Yes you will! but it takes a lot of time and effort – don’t expect to grow rich overnight. You need to be known and established first. It takes time and a lot of hard work to build a quality authoritative blog with loyal readership.
There’s always more to learn throughout your blogging journey; social media, Search engine optimisation (SEO), blogging tech…you need to be open minded and willingly to learn if you want to become a pro and be successful. Also, never stop promoting your content on social media, connecting with your readers and networking with other bloggers.
Conclusively, blogging isn’t all work and no play – it comes with a lot of benefits like getting review products, free trips, new blogging friends, influence, and of course money. I recommend using a blog planner to help you be more consistent and organised.
Over to you
What blogging challenges are you facing? Are you a blogger, what do you think ever newbie’s should know before starting a blog?